Meilleurs Jours 2021

When we were young, we used to travel to Senegal and Gambia every summer. As young girls we were often fascinated by what we saw in the markets we visited: The way the people dressed, the fragrances in the air, and the energy. The people made it seem like the world was their oyster and that there is no limit to creativity.

Those memories stayed with us and influenced the Diawéne DNA. 
Fast track to New York City and San Diego, we continued our fascination for creativity, which naturally led us to fashion, art and music - as it led our mother before us too. Living in the US, we were introduced to the It-Girl, It-Boy, It-Couple, It-Restaurant, It-Club, and every fashion girl's dream: The It-Bag. We learned how to dream, that being multi-dimensional is an advantage, and that anything is possible - even for little girls from the capital of Norway.

Moving back to Norway from the States, we fueled the merging of our worlds: Senegal, Gambia, United States and Norway - which resulted in Diawéne.
For the coming collection, we had to search for new ideas and ways to keep the creativity flowing in what you could call a new world, starting with those around us and the people we meet every day. Often, we search for inspiration and magic in other places than the environments we are in. This time, we dove deeper into what already exists: The places, the people, and the experiences in our everyday life.
The coming extensions of Diawéne are inspired by the modern working man and woman, our sisters, fathers, brothers, mothers, aunts, uncles, and friends. Throughout the year we will continue telling the stories that move us and create pieces inspired by people we meet every day.
In addition to adding new, well-crafted jewelry to our Diawéne archives, we are introducing a new line this year. 
The sisters Haddy and Aissatou have always had a love for accessories and pieces that add that little extra to any outfit. Jewelry, sunglasses, shoes, hats, or bags are essentials to their personal styles. They spent a lot of time observing working women and men, people who would love to be fashionable but also practical. People who are searching for products that hold a long lifespan, that you can use every day, and which fit your needs. We have applied that to the best of our ability to our jewelry and continue to do that in the future as we introduce new products.
Introducing Oslo and Dakar this season: Our first clutch and handbag made of cow leather. We use animal by-product materials, which means that the animals are consumed first and then we make use of the leftover leather to create leather goods.
We try to focus on the materials that the local artisans use in their creative work. When we decided to expand, we searched for creatives that shared our values and took pride in their craftsmanship. We found a small family-owned manufacturer that specializes in leather goods. Channeling our love for accessories, we want to keep creating pieces that are durable, but also beautiful and timeless. The Oslo clutch and Dakar purse are an extension of the founders’ love for purses and clutches.

 

 

Heine wearing Alex ear cuffs - COMING SOON, Nini 4mm chain, Ousmane ring (left hand), Line ring (right hand), Aasen ring (right hand), Kevin ring (right hand) & Oslo Clutch.

Eliiza wearing Pisces earrings & Nora ring. 

Ayan wearing Alex ear cuffs - COMING SOON & Miki earrings.

Mustapha wearing Adam earrings, Nini 4mm chain, Ousmane ring, Deng ring & Kala bracelet.
Kristine wearing Mary Frieda 7cm - COMING SOON, Farhad ring, Deng ring & Oslo clutch.


Tora wearing Mary Frieda 2,5cm - COMING SOON.

Ayan wearing Kelly ring.

 

Sadia wearing Gold plated Mary Frieda earrings & Gold plated Mary Frieda 2,5cm - COMING SOON.
 

Mustapha wearing Adam earrings, Nini 4mm chain, Ousmane ring, Deng ring, Kala bracelet & Nini 4mm Chain on pants.

Océane wearing Nafi M earrings.

Mahad wearing Gold plated Jankeh earrings

 

Fama wearing Jankeh Earrings, Sara Bracelet & Elias ring.

Océane wearing Nafi M earrings.

Anders G wearing Alex ear cuff - COMING SOON, Stine earring & Ditte ring - COMING SOON.
Rahma wearing Elvira Earrings & Matta Chain - COMING SOON.

Fama wearing Jankeh Earrings & Sara Bracelet.

Mustapha wearing Adam earrings & Nini 4mm chain.
Kristine wearing Farhad ring & Ousmane ring.

Mahad wearing Gold plated Jankeh earrings & Custom ring (E-mail for info)

 

Mahad wearing Custom ring (E-mail for info).

Tora wearing Mary Frieda 2,5cm - COMING SOON, Ya Fatou braceletIda bracelet, Nora ring & Deng ring.

Anders G wearing Ditte ring - COMING SOON.
Rahma wearing Ditte ring - COMING SOON & Deng ring.

Anders G wearing Alex ear cuff - COMING SOON, Stine earring & Matta chain - COMING SOON.
Rahma wearing Elvira Earrings & Matta Chain - COMING SOON.

Sadia wearing Gold plated Mary Frieda earrings & Gold plated Mary Frieda 2,5cm - COMING SOON.

Eliiza wearing Pisces earrings, Ditte ring - COMING SOON, Kala bracelet & Dakar handbag - COMING SOON.

 Ayan wearing Miki earrings.

Heine wearing Alex ear cuffs - COMING SOON, Nini 4mm chain, Aasen ring (right hand), Kevin ring (right hand) & Herieth Bracelet.

 

Anders G wearing Stine earring & Matta chain - COMING SOON.
Rahma wearing Elvira Earrings & Matta Chain - COMING SOON.

 

Credits Campaign
Casting Director: Alexander Nordheim
Producer: Haddy Ceesay & Aissatou Ceesay
Photographer: Julie Hrncirova
Assistant / Lightning: Jan Khur
Art Director: Elvira Panic
Talents: Team Models (Kristine Ullebø, Eliiza Kuol, Océane Øye, Fama Niang, Rahma Mohamed, Anders Grøtter, Ayan Athian, Sadia Mubiru, Tora Grieg-Cappelen, Mahad Musse, Heine Fagervik) & Idolloks (Mustapha Ceesay)
Styling: Elvira Panic & Haddy Ceesay
Hair: Nikola Grozdic (Pudder Agency)
Make-up: Linda Wickmann & LW School of Makeup, Bishara Aden Sanweyne, Christine Sørlie Rønningstad, Parisa Morsal, Cristina Moreno, Eva Ravndal,
Hedda Ulveraker, Nebe al Hamid.