About Us

 

Diawéne is a unique Norwegian accessories brand with roots in both West Africa and Scandinavia, seamlessly blending everyday luxury with timeless aesthetics, sustainable production, and social responsibility. Recognized as one of Norway’s six most influential fashion brands, Diawéne has been worn by international stars like Lil Nas X, Frida Aasen and Carlota Ensenat and featured in leading fashion publications such as ELLE, Vogue, Costume, and Hypebae.

Pronounced "Jah-ven", Diawéne represents refined craftsmanship, effortless elegance, and a passion for inclusivity. Jewelry and accessories are more than adornment—they are everyday statements of identity and style. The brand’s strong DNA reflects a multicultural upbringing, appealing both to individuals with cross-cultural identities and those who embrace diversity. Diawéne pieces are designed to be worn daily yet feel exceptional, effortlessly elevating any look with a touch of understated luxury.

As a family business, Diawéne is inspired by tradition, timelessness, and the interplay of different worlds. Its designs merge the intricate artistry of West African craftsmanship with the minimalist, functional elegance of Scandinavian design. The result is sophisticated, wearable jewelry that is as meaningful as it is beautiful.

Beyond aesthetics, Diawéne is committed to sustainable luxury. The brand produces its jewelry in Senegal and Thailand, creating job opportunities for skilled artisans while supporting education and social development initiatives. Through knowledge exchange and microfinance programs, Diawéne is dedicated to making a lasting impact in both Senegal and Norway, demonstrating that luxury and purpose can go hand in hand.

Diawéne also seeks to bridge the gap between Norwegian and Senegalese markets in fashion and culture, positioning itself as a key player in the global expansion of Norwegian fashion.

At its core, Diawéne stands for elevated everyday luxury—jewelry that is effortlessly chic, deeply meaningful, and designed to be treasured every day.

Diawéne is not just a brand; it’s the future of African diaspora luxury.

We are excited and happy to share our journey with you!

Love,
Diawéne Team